Labels were snapping up any old thing they could market as remotely "alternative" and Atlantic Records signed Roland and co., hoping they had the next Pearl Jam on their hands.Ĥ. Lady Luck finally shone her beam of fortune on Roland during the post-grunge madness of 1994, after one of his early songs, "Shine", was re-released on 1993's Hints, Allegations, and Things Left Unsaid under the name Collective Soul and started getting airplay on college radio. The poor guy just couldn't get arrested in the music industry.ģ. Roland then fronted a band called "Marching Two-Step" who never broke out beyond the local club scene, then decided to just write middle of the road pop tunes for other artists, a plan which also ended in ruins and rejection. He started doing production work for some tragic Atlanta bands and released a flop indie solo album 1991.Ģ. Collective Soul founder Ed Roland had worked his ass off for years before fickle fame finally came his way.
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